Building a User-Centric Food Delivery Platform from Concept to Prototype
We partnered with Customcook, a startup, to create an omni-channel platform that connects diners with chefs for personalized food experiences tailored to each individual's tastes and dietary restrictions. From initial concept to final prototype, this project involved user flow design, rapid prototyping, and in-depth research to deliver a scalable, market-ready product.
Final deliverables included a design system, six fully considered prototypes for web, tablet, and mobile platforms.
CONTRIBUTORS
Tatiana Pupko Marcos Heiz Patrick Zhou
TOOLS
Adobe CC Figma Miro
ROLES
UX Designer UX Researcher
THE DESIGN GOAL
Main pillars that inform our approach
Timelines
Design an quick-to-market product that is omni-channel focused.
Journey Mapping
Analyze, document, and design the customer's current and order journeys.
Testing
Address a focus group and concept test to gather insights from real users.
UXR
Understanding our user base
Our research process consisted of stakeholder interviews, user journeys, user flows, and user interviews. Here is a snapshot of the research we conducted. We Identified four main personas that we were focusing our research and basing our designs on. Based on our identified users, we created multiple user journeys.
Mapping out service flows for target users
A key aspect of this project included designing the ability to group users into targeted segments, funnel those segments into particular flows and track the engagement of the segments within the flows. We split Customcook to three main user flows to capture the needs for affiliate, cooks, and diners.
INSIGHTS
Wasted downtime and unmet demand
Smaller restaurants and chefs face downtime that could be leveraged for additional income, while diners increasingly seek personalized meals catering to dietary needs. This overlap presents an opportunity to create a platform connecting chefs with customers for customized dining experiences.
OPPORTUNITY
Maximizing unused time to offer customizable meals
To turns idle time into additional income and satisfy the growing demand for tailored food options, we are developing a platform that utilizes chef downtime to connect smaller restaurants with diners seeking personalized meals, enabling customized dining experiences while generating additional income.
DESIGN SYSTEM
Delivering a new visual identity
LOW FIDELITY WIREFRAMES
THE PRODUCT
Introducing Customcook
We shipped over 30+ screens and delivered 6 final working prototypes to developers.
MVP FEATURES
Finding a Chef
One of the notable features of Customcook is the ability to request a chef to prepare food in the user's own home in addition to food delivery and pickup. This is very much like hiring a temporary private chef through the Customcook app.
Booking a Chef
Users are able to browse through a selection of chefs and recipes and request chefs to prepare a dish listed on their own profile pages or request a recipe the user may have found elsewhere.
Choosing your meal
Users are able to choose recipes based on their taste preferences and dietary restrictions while awaiting confirmation from a chef.
Chef Dashboard
The feature highlighted here is the Chef dashboard, a tool that allows Chef to keep track of their orders, accept or deny a new order, track earned money, and also view and respond to ratings from customers.
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