Our audit thoroughly examined all main screens and touchpoints, where we documented issues, assessed their impact on the user experience, and assigned each an 'impact' rating to prioritize fixes.
Our team identified several issues that hindered user engagement, particularly around visual hierarchy.
After analyzing the inconsistent visual design elements, we identified the absence of a cohesive design system as the root cause. To address this, we developed a comprehensive style guide with reusable components and applied it across the whole application, ensuring a unified visual experience.
We added new interactions and features to help users manage columns and rows, such as the ability to add, edit, and remove users from lists.
Selecting contacts: Users can select multiple contacts simultaneously for efficient categorization.
Creating new lists: Users can create smaller, more focused lists from larger lists.
We also introduced a new feature called the Enterprise account, which allows large groups or businesses to manage their accounts under one umbrella.
Collaborate: Users can invite and add other team members, facilitating teamwork and task management.
Filtering: Enterprise users have the ability to filter and sort users and grant varying levels of access within the platform.
An example screen showing accessibility standards tests that I ran for the whole application.
A key priority in my design process was to ensure accessibility for all users. One of our major user groups are people in their late fifties, I advocated to make sure that things would be easy to read for them. I applied the Web Content Accessibility Guidelines (WCAG), with particular attention to color contrast ratios, touch target sizes, and screen readability. For color, I chose high-contrast combinations that meet AA and AAA standards, enhancing visibility for users with low vision or color blindness. Touch targets were enlarged and spaced appropriately, minimizing accidental clicks and enhancing usability on touch devices.